Digital commerce in India is evolving, and ONDC is opening doors for businesses of all sizes. In this case study, we highlight how Gajera Information Consultancy (GIC) helped a mid-sized retail company successfully onboard to ONDC and expand their buyer network nationwide.
Background
Our client, a regional FMCG retailer, was facing challenges:
- Limited reach beyond their state
- Heavy dependency on existing e-commerce platforms
- High commission fees reducing margins
Challenge
The company wanted a way to expand digitally without losing control over margins or depending solely on one or two platforms. That’s when they explored ONDC—but the onboarding process felt too complex to manage internally.
Solution by GIC
Gajera Information Consultancy stepped in with a structured onboarding plan:
- Business Assessment – Identified the client’s role as an ONDC Seller Node.
- Documentation & Registration – Completed the official ONDC onboarding paperwork.
- Tech Integration – Integrated APIs with their existing ERP system for product listings.
- Training – Educated staff on order management & buyer engagement within ONDC.
- Support – Provided ongoing compliance and technical assistance.
Results
Within 3 months of onboarding:
- The retailer expanded to 5 new states via ONDC-connected buyer apps.
- Sales increased by 27% without paying heavy commissions.
- Customer acquisition costs went down by 40% compared to traditional platforms.